The idea was to develop expertise in a particular line of network processors, in our case Motorola (now Freescale) PowerPC processors. We would design a series of products around these processors that would bring the features of the processor out to board level so that our customers could easily integrate the module into their product.
We would bring the expertise on the CPU module, whether it be used for network communication or system control, and our customers "would do what they were good at". Our modules were sold into a variety of applications including optical switching gear, laser surgical devices and hand held digital signal testing instruments. In each case, our customer was an expert in their "domain", optical switching or laser surgery, and we were the expert in ours.
Typically, we would "design" a custom CPU module to meet the application requirements, then help our customers integrate or "develop" it into their system. When it came time to sell the product in the marketplace, or "deploy" it, we would provide our customer with a fully tested CPU module to plug into their device. This allowed our customers to boil a few hundred electronic components down to a single part number.
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